For decades the banking industry has taken a siloed approach to managing the customer or member servicing experience. Job Designs centered around Tellers — who are often considered order takers of the cash deposit or withdrawal, Account Opening Representatives — who help to uncover or discover specific financial solutions to equip the customer or member with a specific checking or savings account, Customer Service Representatives — who manage more difficult or sensitive issues such as a debit card dispute, account fraud, deceased membership, etc., and Consumer Lenders — who dive deeply into a consumer’s credit history to articulate a lending solution that meets a specific niche or need. Whereas today’s Universal Banking Employee takes into consideration all of these situations and more.
These employees act as a teller, but also process loans, help customers open or close accounts, promote and sell products/services, and resolve delicate financial issues. They identify the needs of their customers and offer the appropriate services to meet those needs. With a Universal Employee, there is no need to transfer a customer to another department or staff member to lose or repeat key components of a conversation. The Universal Employee has been trained for and is equipped with the skill set to handle a variety of tasks and services within the bank. They are part of your branded experience and provide numerous benefits for the institution.
√ Reducing the number of employees within the branch, minimizing staff shuffle when several employees are on vacation or sick days.
√ With less employees the cost of salary and benefits decrease.
√ Improve staff workload and give employees the ability to tend to their customers or members.
√ The Universal Banker has the expertise to help customers with online resources as well as with technology equipment.
√ Improved retention of branch staff due to more growth and job flexibility.
√ Attentively greeting and assisting a customer, thereby reducing long lines and wait times.
√ Improve overall customer/member satisfaction and a better customer/member experience